{"id":497,"date":"2025-01-07T07:27:27","date_gmt":"2025-01-07T07:27:27","guid":{"rendered":"https:\/\/tsiad.org.tr\/?page_id=497"},"modified":"2025-01-07T07:46:04","modified_gmt":"2025-01-07T07:46:04","slug":"nusret-onur","status":"publish","type":"page","link":"https:\/\/tsiad.org.tr\/index.php\/basari-hikayeleri\/nusret-onur\/","title":{"rendered":"Nusret ONUR"},"content":{"rendered":"\n
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40 metrekarelik bir d\u00fckkanda baba mesle\u011fi ile ba\u015flayan ve zirveye kadar giden i\u015f hayat\u0131ndaki ba\u015far\u0131 \u00f6yk\u00fcs\u00fcn\u00fc anlatan Nusret Onur<\/p>\n\n\n\n

Kamyon \u015fof\u00f6rl\u00fc\u011f\u00fcnden Patronlu\u011fa giden dikenli yol<\/strong><\/p>\n\n\n\n

TRABZON- Onurlar Kolektif \u015eirketi\u2019nin Y\u00f6netim Kurulu Ba\u015fkan\u0131 Nusret Onur, adeta bir koltukta be\u015f karpuzu birlikte ta\u015f\u0131yor.<\/p>\n\n\n\n

Baba mesle\u011fi g\u0131da toptanc\u0131l\u0131\u011f\u0131 ile ticaret ve i\u015f hayat\u0131na at\u0131lan Nusret Onur, 40 metrekarelik d\u00fckkanda ba\u015flayan i\u015f hayat\u0131n\u0131n \u00f6yk\u00fcs\u00fcnde pek \u00e7ok zorluklarla da kar\u015f\u0131la\u015farak bug\u00fcnk\u00fc yerine gelmi\u015f. Bug\u00fcn Organize Sanayi B\u00f6lgesi\u2019nde 2700 m2 kapal\u0131 alana kurulu \u015firketin sadece 800 m2\u2019sinin y\u00f6netim binas\u0131na ayr\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yleyen Nusret Onur, serviscilik de, kamyon \u015fof\u00f6rl\u00fc\u011f\u00fc de yapt\u0131\u011f\u0131n\u0131 ve ba\u015far\u0131ya giden yoldaki merdivenlerin bunlar oldu\u011funu s\u00f6yledi. \u00dc\u00e7\u00fcnc\u00fc ku\u015fak olarak baba mesle\u011fini y\u00fcr\u00fcten Nusret Onur, aile \u015firketi olan Onurlar Kolektif \u015eirketi\u2019nde amca \u00e7ocuklar\u0131 ve karde\u015fleri ile uyumlu bir \u015fekilde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

40 METREKAREL\u0130K D\u00dcKKANDA BA\u015eLAYAN \u0130\u015e HAYATI<\/strong><\/p>\n\n\n\n

Marmara \u00dcniversitesi Ticari Bilimler Fak\u00fcltesini 1980 y\u0131l\u0131nda bitiren Nusret Onur, yine ayn\u0131 y\u0131lda \u0130stanbul \u00dcniversitesi \u0130\u015fletme Fak\u00fcltesinde y\u00fcksek lisans e\u011fitimi tamamlad\u0131. Daha sonra \u0130stanbul\u2019da baz\u0131 firmalarda muhasebe m\u00fcd\u00fcrl\u00fc\u011f\u00fc ve y\u00f6neticilik yapt\u0131. 1984 y\u0131l\u0131nda baba mesle\u011fi olan Trabzon\u2019daki g\u0131da toptanc\u0131l\u0131\u011f\u0131 mesle\u011fine d\u00f6nen Onur, halen Trabzon\u2019un Arsin \u0130l\u00e7esi Organize Sanayi B\u00f6lgesinde kurulu bulunan Onurlar A.\u015e\u2019nin y\u00f6netim kurulu ba\u015fkanl\u0131\u011f\u0131n\u0131 y\u00fcr\u00fct\u00fcyor. \u0130stanbul\u2019da i\u015f hayat\u0131n\u0131n temellerini att\u0131ktan sonra Trabzon\u2019a gelen Onur, Mumhane\u00f6n\u00fc\u2019ndeki 40 metrekarelik bir d\u00fckkanda baba mesle\u011fi olan g\u0131da toptanc\u0131l\u0131\u011f\u0131n\u0131 yapmaya ba\u015flad\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/p>\n\n\n\n

KAMYON \u015eOF\u00d6RL\u00dc\u011e\u00dc DE YAPTIM<\/strong><\/p>\n\n\n\n

1995 y\u0131l\u0131na kadar Trabzon Do\u011fu Karadeniz B\u00f6lgesi civar\u0131ndaki illere servis\u00e7ilik yaparak bir nevi kamyon \u015fof\u00f6rl\u00fc\u011f\u00fc yaparak i\u015f hayat\u0131n\u0131 devam ettirdi\u011fini ve bunu 12 y\u0131l s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc s\u00f6yleyen Nusret Onur i\u015flerinin biraz daha geli\u015fmesi ile beraber kamyon \u015fof\u00f6rl\u00fc\u011f\u00fc ve servis\u00e7ilik olay\u0131n\u0131 elemanlara devrettiklerini s\u00f6yledi. Art\u0131k y\u00f6netim kademesinde g\u00f6rev almaya ba\u015flad\u0131\u011f\u0131n\u0131 ve 1994 y\u0131l\u0131nda Philip Morris\u2019in bayili\u011fini alarak mevcut i\u015f potansiyelini biraz daha geli\u015ftirdiklerini belirten Onur, yakla\u015f\u0131k 14 y\u0131ldan beri de Philip Morris ile \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 kaydetti. Philip Moris\u2019in bir Amerikan \u015firketi olmas\u0131 nedeniyle i\u015f d\u00fcnyas\u0131nda bu firmadan \u00e7ok fazla faydaland\u0131klar\u0131na vurgu yapan Onur, \u201cDaha do\u011frusu bize ticaretin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131, nas\u0131l yap\u0131laca\u011f\u0131n\u0131 Philip Morris\u2019teki \u00e7al\u0131\u015fmalar\u0131m\u0131zdan sonra \u00f6\u011frendik. Bu Amerikan sistemini de \u015fu andaki kurulu olan \u015firketimizin b\u00fcy\u00fck bir k\u0131sm\u0131nda da uygulamaktay\u0131z. Muhtelif \u015firketlerin distirb\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc yapmaktay\u0131z. Bunlarla Philip Morris\u2019i k\u0131yaslad\u0131\u011f\u0131m\u0131z zaman onlar\u0131n bu \u015firketlerden 25-30 y\u0131l daha ileride sistem olarak oldu\u011funu g\u00f6rmekteyiz. Bu sistemi biz \u015firketimizde uygulamaya devam etmekteyiz. Philip Moris ticari hayat\u0131m\u0131za son derece katk\u0131s\u0131 olmu\u015f bir \u015firkettir\u201d dedi.<\/p>\n\n\n\n

\u201cEN B\u00dcY\u00dcK HEDEF\u0130M\u0130Z KURUMSALLA\u015eMAYI TAMAMLADIK\u201d<\/strong><\/p>\n\n\n\n

Trabzon\u2019daki Arsin Organize Sanayi B\u00f6lgesi\u2019nde kurulu olan i\u015fyerlerinin toplam kapal\u0131 alan\u0131n\u0131n 2700 m2, y\u00f6netim binas\u0131n\u0131n da 800 m2 oldu\u011funu s\u00f6yleyen Nusret Onur, T\u00fcrkiye\u2019nin \u00f6nde gelen markalar\u0131n\u0131n distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc yapt\u0131klar\u0131n\u0131 hat\u0131rlatt\u0131. Onur, en b\u00fcy\u00fck hedeflerinden birisinin de kurumsalla\u015fma oldu\u011funu ve bunu tamamlamay\u0131 ba\u015fard\u0131klar\u0131n\u0131 dile getirdi. Kendisinin \u015fu  anda ailede 3. ku\u015fak olarak g\u00f6rev yapt\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Nusret Onur, \u201cAile \u015firketlerini inceledi\u011finiz zaman b\u00fct\u00fcn d\u00fcnyada bu ikinci ku\u015faktan sonra batma e\u011filimine girildi\u011fi g\u00f6r\u00fclecektir. Bunun en b\u00fcy\u00fck nedenlerinden bir tanesi de; kurumsalla\u015fmaya ve e\u011fitime \u00f6nem vermemek. Kurumsalla\u015fman\u0131n biz y\u00fczde 70\u2019lik k\u0131sm\u0131n\u0131 tamamlad\u0131k. Y\u00fczde 30\u2019luk k\u0131sm\u0131n\u0131n \u00fczerinde \u00e7al\u0131\u015fmalar\u0131m\u0131z devam ediyor. E\u011fitim a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131n\u0131z zaman sadece e\u011fitim i\u00e7in yapt\u0131\u011f\u0131m\u0131z son derece g\u00fczel toplant\u0131 salonumuz ve her t\u00fcrl\u00fc donan\u0131m\u0131 yap\u0131lan seminer odam\u0131z var. Bu konuda KT\u00dc ile s\u00fcrekli i\u015fbirli\u011fi halindeyiz. Bu i\u015fbirli\u011fi kapsam\u0131nda \u00f6\u011frencilerle beraber de\u011fi\u015fik zamanlarda hem bizim i\u015fyerimizde hem de \u00fcniversite b\u00fcnyesinde toplant\u0131 ve konferanslar yapmaktay\u0131z. Bundaki amac\u0131m\u0131z, \u00fcniversite ile beraber i\u015f d\u00fcnyas\u0131n\u0131n s\u0131k\u0131 bir ili\u015fkiye girmesi ve \u00f6\u011frencilerimizin i\u015f d\u00fcnyas\u0131 ile beraber yeti\u015fmesini sa\u011flamak.<\/p>\n\n\n\n

\u015e\u0130RKETLER B\u00dcNYELER\u0130NDE E\u011e\u0130T\u0130M B\u0130R\u0130M\u0130 OLU\u015eTURMALI<\/strong><\/p>\n\n\n\n

Trabzon\u2019un en b\u00fcy\u00fck s\u0131k\u0131nt\u0131lar\u0131ndan birisinin de yeterli ara eleman olmay\u0131\u015f\u0131 oldu\u011funa vurgu yapan Onur, bunun T\u00fcrkiye genelinde oldu\u011fu gibi hat safhada bir s\u0131k\u0131nt\u0131 oldu\u011funu s\u00f6yledi.. Bize pazarlamadan iyi anlayan sat\u0131\u015f eleman\u0131 laz\u0131m.. Trabzon\u2019da sat\u0131\u015f eleman\u0131 konusunda son derece yeti\u015fmi\u015f eleman yok. Dolay\u0131s\u0131yla bunu biz KT\u00dc\u2019ye ba\u011fl\u0131 meslek y\u00fcksek okullar\u0131nda da \u00e7ok \u00f6nem veriyoruz. Buralar ara eleman yeti\u015ftirecek okullar. Onun i\u00e7in T\u00fcrkiye\u2019nin en b\u00fcy\u00fck sorunlar\u0131ndan birisi bu ara eleman s\u0131k\u0131nt\u0131s\u0131, T\u00fcrkiye\u2019de yakla\u015f\u0131k 400 bin ki\u015fiye ara eleman laz\u0131m. Yani i\u015f var, fakat kaliteli i\u015f\u00e7i olmad\u0131\u011f\u0131ndan dolay\u0131 i\u015f d\u00fcnyas\u0131 son derece fazla s\u0131k\u0131nt\u0131ya giriyor. Bunu \u00e7\u00f6zmenin yolu \u015firketlerin kendi b\u00fcnyelerinde e\u011fitim birimini olu\u015fturmalar\u0131d\u0131r. \u015eirketler aile \u015firketleri yap\u0131s\u0131nda kurumsalla\u015fma ve e\u011fitim olay\u0131n\u0131 tamamlad\u0131klar\u0131nda (bunlar\u0131n ikisini bir b\u00fct\u00fcn olarak kabul etmek gerekiyor) \u015firketlerin ya\u015famas\u0131n\u0131n iki kural\u0131d\u0131r bunlar. Bir de T\u00fcrkiye\u2019deki aile \u015firketlerinin en b\u00fcy\u00fck s\u0131k\u0131nt\u0131s\u0131 gelinler ve damatlar. Bu iki k\u0131s\u0131m da kontrol alt\u0131na al\u0131n\u0131rsa T\u00fcrkiye\u2019deki \u015firketlerin ya\u015fama \u015fans\u0131n\u0131n artaca\u011f\u0131 a\u015fikard\u0131r\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

\u2018SOSYAL HAYATIN HEP \u0130\u00c7\u0130NDE OLDUM\u2019<\/strong><\/p>\n\n\n\n

Yo\u011fun i\u015f hayat\u0131n\u0131n yan\u0131 s\u0131ra sivil toplum \u00f6rg\u00fctlerinde de faaliyette bulundu\u011funu, ge\u00e7ti\u011fimiz d\u00f6nem Trabzon Belediyesi Meclis \u00fcyeli\u011fi g\u00f6revi yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Nusret Onur, Belediye Meclisinde  Meclis Ba\u015fkanl\u0131\u011f\u0131 yapt\u0131\u011f\u0131n\u0131 ve. K\u00fclt\u00fcr Komisyonunda \u00fcyesi oldu\u011funu belirtti. Kent Konseyi Y\u00fcr\u00fctme Kurulu ba\u015fkanl\u0131\u011f\u0131n\u0131 g\u00f6revini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fcn alt\u0131n\u0131 \u00e7izen Onur, Trabzon Sanayici ve \u0130\u015fadamlar\u0131 Derne\u011fi Y\u00fcksek \u0130sti\u015fare Kurulu Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131n\u0131 da devam ettirdi\u011fini, bunun yan\u0131s\u0131ra T\u00fcrk E\u011fitim Vakf\u0131 y\u00f6netim kurulu \u00fcyeli\u011fi, Trabzon Liselerinden Yeti\u015fenler Derne\u011fi Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131, sivil toplum k\u0131sm\u0131n\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc dile getirdi.<\/p>\n","protected":false},"excerpt":{"rendered":"

40 metrekarelik bir d\u00fckkanda baba mesle\u011fi ile ba\u015flayan ve zirveye kadar giden i\u015f hayat\u0131ndaki ba\u015far\u0131 \u00f6yk\u00fcs\u00fcn\u00fc anlatan Nusret Onur Kamyon \u015fof\u00f6rl\u00fc\u011f\u00fcnden Patronlu\u011fa giden dikenli yol TRABZON- Onurlar Kolektif \u015eirketi\u2019nin Y\u00f6netim Kurulu Ba\u015fkan\u0131 Nusret Onur, adeta bir koltukta be\u015f karpuzu birlikte ta\u015f\u0131yor. Baba mesle\u011fi g\u0131da toptanc\u0131l\u0131\u011f\u0131 ile ticaret ve i\u015f hayat\u0131na at\u0131lan Nusret Onur, 40 metrekarelik […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-497","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tsiad.org.tr\/index.php\/wp-json\/wp\/v2\/pages\/497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tsiad.org.tr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tsiad.org.tr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tsiad.org.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tsiad.org.tr\/index.php\/wp-json\/wp\/v2\/comments?post=497"}],"version-history":[{"count":2,"href":"https:\/\/tsiad.org.tr\/index.php\/wp-json\/wp\/v2\/pages\/497\/revisions"}],"predecessor-version":[{"id":532,"href":"https:\/\/tsiad.org.tr\/index.php\/wp-json\/wp\/v2\/pages\/497\/revisions\/532"}],"up":[{"embeddable":true,"href":"https:\/\/tsiad.org.tr\/index.php\/wp-json\/wp\/v2\/pages\/454"}],"wp:attachment":[{"href":"https:\/\/tsiad.org.tr\/index.php\/wp-json\/wp\/v2\/media?parent=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}